India’s largest cycle manufacturer, Hero Cycles, has agreed to acquire Avocet Sports Limited (Avocet) for an undisclosed sum.
The deal was structured and led by the corporate finance team of North West accountants and business advisors, Cowgill Holloway LLP. The team was led by corporate finance director, Charles Cooper.
Commenting on the deal, Cooper said: “We have a long standing relationship with Avocet which led to an approach for support in selling the business. The sale offers the opportunity for the business to expand with access to the expertise of a world recognised brand. We have worked closely with the shareholders and are delighted to have achieved this result
For Hero Cycles the acquisition marks their entry into the European market and plays an important role in realising their ambition of becoming one of its key players.

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