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Cowgills Deal Advisory advise the shareholders of Duality Group on their sale to Sureserve Group

Duality Group is a provider of heating, energy saving and renewable solutions for the social housing sector and residential clients. Duality was founded in 2016 and acquired Dyson in the same year, before acquiring Gas Call in 2018 and WRB in 2021. Group revenue has grown to £56 million.

Sureserve Group was acquired in a Public-to-Private transaction by Cap10 Partners in 2023, and the acquisition of Duality Group will increase Sureserve’s geographic coverage as well as deepening their service offering.

Cowgills Director, Ben Barlow, who led the transaction, said: “The sale was a successful conclusion for the shareholders, having built Duality Group through multiple acquisitions, they have built a group at scale providing key heating and renewable energy solutions.  I’m sure it will be a successful acquisition for Sureserve.”

Commenting on the acquisition, Graham Levinsohn, Group CEO, Sureserve Group  said: “The acquisition of Duality aligns with Sureserve’s mission – to be the trusted partner of choice to the social housing and related public sector in delivering essential and affordable heating, energy savings, and compliance solutions, playing a key and progressive role in decarbonisation, always delivering for customers, employees, residents and the environment with safety, integrity and respect at the forefront of everything we do”.

Cowgills is experiencing a successful year in the deal market, with four deals across business services, healthcare and TMT sectors due to complete this month. Ben added: “Despite the market downturn, this has been a busy period for us in the M&A market. We’ve completed two deals this week alone, and the pipeline is looking promising.”

The deal comes just two months after Cowgills investment by the Sumer Group, the UK’s leading mid-market accountancy practice.


Duality Advisors – Ben Barlow & Brett Marsden, Cowgills Deal Advisory.  Georges Daubney, Cowgills Tax.  Matt Noon & Alex Thow, Hill Dickinson Legal.


The information was correct at time of publishing but may now be out of date.

Corporate Finance
Posted by Cowgills
11th April, 2024
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