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Cowgills supports digital agency Unrvld in rapid growth strategy

Cowgills Corporate Finance team has advised industry-leading digital agency Unrvld on its acquisition of Belfast-based agency, Made to Engage.  Unrvld emerged following last year’s successful merger of Kagool and Delete on which Cowgills also advised.

The latest acquisition will expand Unrvld’s European footprint. Made to Engage has offices in Dublin and Amsterdam, and its 60-strong team of digital experts, will boost the enlarged agency to more than 250 specialists across eight hubs in the UK, Ireland and mainland Europe.

Dan Berry, chief executive of Unrvld, added: “Made to Engage brings deep Optimizely skills to our fast expanding digital family and widens our European reach, in line with our ambitious growth plans.

“Together, we will continue to drive Unrvld’s mission forwards – to improve our clients’ commercial success with ground-breaking digital products and services that improve their customers’ lives.”

Made to Engage’s chief executive Steve Cassin added: “This is a great day for the team at Made to Engage and it’s a great day for our clients. Our stated beliefs of Growth Instinct, Partnership and Simplicity chime with Unrvld’s overarching vision. As digital pioneers, they are committed to solving their clients’ greatest business challenges, leading with expertise to deliver on their most pressing growth ambitions.”

Cowgills Sam Davies, who together with Brad Seekings, advised Dan Berry and the Unrvld team on the deal added: “This further acquisition builds rapidly off the back of last year’s acquisition with Delete. This is the third transaction in the last 24 months our corporate finance team has advised UNRVLD on, our close working partnership has enabled UNRVLD to unlock significant value through strategic M&A.”

Over the past decade Made to Engage has left a major mark on the Northern Irish digital scene. As a highly awarded Optimizely Platinum partner, it has built an impressive roster of award-winning clients, including New Era Cap, Energia Group, Permanent TSB and Eason.


The information was correct at time of publishing but may now be out of date.

Corporate Finance
Posted by Cowgills
7th February, 2022
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