The company

Sports Tours International is based in Salford and was formed 40 years ago. With a current turnover of £9 million, they provide active holiday packages for individuals taking part in triathlons and races across the world. It also owns a number of UK mass participation events including the We Love Mcr 10k race, the City of Salford 10k and the Tour of Tameside event.

Founded in 1999, Freewheel run cycling trips to European countries and now provides boat and bike tours of Holland, Malta, Germany, Austria, Spain, Portugal, Italy, Switzerland, France and the Czech Republic.

The deal

Our corporate finance team advised Chris and the team on their strategic acquisition of Leicester-based, Freewheel Holidays. We led all negotiations with the vendors advisors from start to finish in order to complete the deal on the right terms and in a timely manner. The deal has further strengthened their position in the cycling holiday market and provides fantastic growth opportunities and future outlook.

How we can help?

If like Sports Tours, you are looking to grow your business via strategic acquisitions, we can help to identify suitable target companies, negotiate on your behalf and structure the deal on the right terms. Our transaction sizes typically range from £1m to £30m with concentration on owner-managed businesses in the mid-corporate sector. With a substantial network, powerful research databases and close connections with other firms operating in this market (including lawyers, brokers, merchant banks and other professionals), we can find the right match for your requirements and work with you every step of the way.

As a member of the IAPA, Cowgill Holloway has access to a global knowledge base that further enhances our ability to meet your sector-specific needs.