Cowgills advise Kagool on the £6m investment from BGF.
With offices in Manchester, Cardiff and London, Kagool’s growing workforce of more than 70 digital experts has delivered a revenue increase of over 50% in the past three years. Beyond its core offering of design and build leveraging the Sitecore Experience Platform, Kagool offers extensive services across Customer Experience (CX), digital strategy, search marketing, CRO and more.
About the deal
The Cowgills team have been working with Kagool for six months to prepare for investment ahead of formally launching the marketing process.
Commenting on the deal Cowgills corporate finance director Sam Davies said: “Kagool is a business we worked closely with over 12 months working as both a sell side adviser and identifying multiple acquisitions to support the growth. We ran a highly competitive process which delivered a market leading valuation. Throughout the process we dealt with a number of complex issues which we managed without reducing the valuation.
“Early on we recognised that they were a first-class management team and an ideal business to be backed by private equity. Ultimately BGF won the through offering a differentiated proposition for the shareholders alongside significant sector experience.
“We are at the beginning of a great relationship with Kagool and I look forward to supporting them on their growth over the coming years.”
Chris Short – Founder Kagool “We chose Sam and his team for a number of reasons. Their in-depth industry knowledge and experience in our sector. Their tenacity and determination to get a great result. Their style was dynamic, proactive and assertive. But also empathetic and able to reassure during the stressful times that are bound to happen in a deal process. At every point I was very glad they were on my side.”
Dan Berry Managing Director Kagool – “Sam Davies and his team have made the daunting process of selling and reinvesting a pleasure. Through patience, empathy and expertise they have skilfully guided myself and the management team every step of the way. Not only ensuring the best outcome on the deal in hand but also with long term value creation in mind. As a result, we now have a true strategic partner in Cowgills who I fully trust to look out for Kagool’s interests in the coming stages of our growth story.”
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