Corporate Finance

Kagool Investment

Cowgills advise Kagool on the £6m investment from BGF.

About Kagool

With offices in Manchester, Cardiff and London, Kagool’s growing workforce of more than 70 digital experts has delivered a revenue increase of over 50% in the past three years. Beyond its core offering of design and build leveraging the Sitecore Experience Platform, Kagool offers extensive services across Customer Experience (CX), digital strategy, search marketing, CRO and more.

 

About the deal

The Cowgills team have been working with Kagool for six months to prepare for investment ahead of formally launching the marketing process.

Commenting on the deal Cowgills corporate finance director Sam Davies said: “Kagool is a business we worked closely with over 12 months working as both a sell side adviser and identifying multiple acquisitions to support the growth. We ran a highly competitive process which delivered a market leading valuation. Throughout the process we dealt with a number of complex issues which we managed without reducing the valuation.

“Early on we recognised that they were a first-class management team and an ideal business to be backed by private equity. Ultimately BGF won the through offering a differentiated proposition for the shareholders alongside significant sector experience.

“We are at the beginning of a great relationship with Kagool and I look forward to supporting them on their growth over the coming years.”

 

Sector

Tech

 

Testimonial 

Chris Short – Founder  Kagool “We chose Sam and his team for a number of reasons. Their in-depth industry knowledge and experience in our sector. Their tenacity and determination to get a great result. Their style was dynamic, proactive and assertive. But also empathetic and able to reassure during the stressful times that are bound to happen in a deal process. At every point I was very glad they were on my side.”

 

Dan Berry Managing Director  Kagool – “Sam Davies and his team have made the daunting process of selling and reinvesting a pleasure. Through patience, empathy and expertise they have skilfully guided myself and the management team every step of the way. Not only ensuring the best outcome on the deal in hand but also with long term value creation in mind. As a result, we now have a true strategic partner in Cowgills who I fully trust to look out for Kagool’s interests in the coming stages of our growth story.”

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Meet the team

Ian Johnson

Ian Johnson

Partner

Ian Johnson

Partner

Sam Davies

Sam Davies

Partner

Sam Davies

Partner

David Furlong

David Furlong

Partner – Debt Advisory

David Furlong

Partner – Debt Advisory

Jane Rash

Jane Rash

Director

Jane Rash

Director

Lorraine Dewhurst

Lorraine Dewhurst

Business Development Manager

Lorraine Dewhurst

Business Development Manager

Andrew Nelson

Andrew Nelson

Corporate Finance Partner

Andrew Nelson

Corporate Finance Partner

Julie Brown

Julie Brown

Head of Research

Julie Brown

Head of Research

Ben Barlow

Ben Barlow

Associate Director

Ben Barlow

Associate Director

James Kennedy

James Kennedy

Director

James Kennedy

Director