What was the deal?
Cowgills Deal Advisory advised the shareholders of GreenThumb on their sale to KEYTO Group, a portfolio company of Fidelio Capital.
About the company
Founded in 1986 and headquartered in Wales, GreenThumb is the UK’s largest lawn care provider with a nationwide network and a loyal base of almost 300,000 subscribing customers. The company combines deep horticultural expertise with a customer-centric approach and has established the most trusted brand in the market.
About the deal
Cowgills worked with GreenThumb for over 18 months to assist them in the sale of their business to KEYTO Group, a portfolio company of Fidelio Capital.
Through this collaboration, KEYTO and GreenThumb aim to accelerate innovation, enhance operational excellence, and deliver long-term customer value. With a shared commitment to quality, service, and sustainability, the partnership represents a significant milestone for both companies.
Sector
Consumer
Who worked on the deal
